Operations are maintained by the firm in Miami, Orlando, Mexico, Dubai, Bali, and the Dominican Republic.
PUNTA CANA: The local real estate market is peaking, attracting global advisors. They are providing expertise and promising business models.
Raul Alberti, an Italian-French real estate expert, has over 23 years of experience. He claims his innovative methods have generated over a billion dollars in property sales within two decades.
195 Real Estate, Alberti’s company, arrived a year ago in Eastern Dominican. It brought different tactics such as cryptocurrencies and tokenization for property sales.
Innovation has driven Alberti’s success, who lived in Mexico for 13 years.
“Real estate fractions were introduced to Dominican Republic by us. Now, one doesn’t need $100,000 to buy an apartment, they can buy a part and hold ownership,” Alberti says.
He imported real estate fractions into the country, Smart investments into shared property by a group result in benefits like capital gains and investment returns.
Alberti is the first to introduce this model in the Dominican Republic after a successful run in Mexico. Recognized for his pioneering approach, he keeps introducing new elements to the real estate market.
195 Real Estate has been in Dominican for a year, particularly in Punta Cana. The team consists of eight advisors, and around 100 spread across Florida, Orlando, Mexico, Dubai, Bali, and Dominican Republic.
What’s the process to buy in fractions?
“It’s like a regular sale with a pre-sale process. Payments are made in sections,” explains Alberti, suggesting creation of a trust or a company for the process. He believes at least 10 to 12 people need to be involved to maximize the success of the model.
“Imagine selling to a Canadian who cannot come to Dominican Republic for a year. He still earns investment returns on his property. If he visits the next year, he can use his fraction for a month,” Alberti continues.
Raul affirms this model is also useful for digital nomads while Beth Lizardo states the practice has been successful in Mexico.
Alberti reveals buyers are satisfied with their investment returns. Apparently, there are already 100 people on the waitlist interested in buying fractions.
Beth Lizardo and Raul Alberti provide information to El Inmobiliario. Picture courtesy: Fidel Pérez/El Inmobiliario.
Sales start in January
Although the official launch is in February, 195 Real Estate will start selling the first fractions in January of next year.
An unconventional real estate agency
Lizardo describes the agency as making use of non-traditional approaches including cryptocurrencies, tokenization, and fractional properties.
Alberti emphasizes, “If we have a product, we add it to our social platforms and brokers are immediately interested.”
Beth notes that the platform ensures client’s broker receives a significant percentage of the commission.
A focused approach towards sales
“Where focus goes energy flows,” quotes Alberti from Tony Robbins, a motivational speaker. He recommends estate brokers to focus on specific niche for best results.
His marketing strategy involves virtual events that have seen sales of a complete project within an hour.
In 2023, they accomplished close to a thousand sales, 93% of which were virtual.
