The company operates in Miami, Orlando, Mexico, Dubai, Bali, and the Dominican Republic.
Punta Cana.- Our booming local real estate market draws many international advisors and experts. They share the successful strategies they’ve used elsewhere, which have generated significant profits.
Raul Alberti, a seasoned professional with over 23 years in the real estate market, attributes his success to unique creative methods. He has sold over a billion dollars’ worth of real estate in two decades using these methods.
195 Real Estate, Alberti’s brand, became active in the eastern Dominican area a year ago. It introduced non-traditional sales methods like cryptocurrencies, fractions, tokenization, etc. These have been successfully applied in countries where the brand operates.
Innovation has been a key factor in Alberti’s success. He resided in Mexico for 13 years.
“For the first time in the Dominican Republic, we have introduced real estate fractions. A person no longer needs $100,000 to buy an apartment, they can now purchase a fraction and hold a title of ownership,” Alberti explains.
Real estate fractions allow group property investments. Each group member enjoys benefits proportional to their investment and the capital gain. This system is a recent pre-launch in the Dominican market. It has already been operating successfully in Mexico for several years.
195 Real Estate has a team of 8 advisors in the Dominican Republic and about 100 others dispersed across Florida, Orlando, Mexico, Dubai, Bali, and the Dominican Republic.
Purchase in Fractions?
“Consider it a normal sale with the same pre-sale process. The legal model that can serve in the Dominican Republic is by creating a company or a trust,” Alberti suggests. He finds that a trust provides clients with the most peace of mind.
According to Alberti, this business model makes sense when 10 to 12 people are involved. It enlarges the potential client-base, as many people wish to invest in real estate. The model makes real estate investments accessible to more people by decreasing the entry price.
“If a fraction is sold to a Canadian client who cannot visit the Dominican Republic in the next year, they still earn a return on investment. They can choose to come next year and use the property for two weeks while renting it out for the remaining two weeks,” he adds.
The model also works well for digital nomads as per Alberti’s experience.
Beth Lizardo, the brand representative in the Dominican Republic, confirmed that the fractional sale model has been successful in Mexico.
Alberti stated that clients have been very satisfied with the returns achieved from their investments. Following two mentions at company events, there are already 100 people on the waiting list to invest in real estate fractions.
Statements were made by Beth Lizardo and Raul Alberti to El Inmobiliario. Fidel Pérez/El Inmobiliario.
Fraction Sales Begin in January
Alberti, CEO of 195 Real Estate, announced that fraction sales would begin in January next year, a month earlier than the official launch.
A Unique Real Estate Agency
Lizardo confirms that their real estate agency is unique due to their methods, platforms and a network of over 23k affiliated brokers worldwide. Their innovations include the introduction of cryptocurrencies, tokenization and fractional properties.
Alberti emphasizes, “When we receive a product, I introduce it to my network of over 1.3 million followers on social media. The product immediately gains interest from all brokers.”
He says his brand serves as a go-between for developers and masterbrokers.
Beth adds that their platform ensures the client’s broker obtains the highest percentage of the commission, which ranges from 4% to 9%.
A Focused Sales Approach
“Where attention goes, energy flows,” says Alberti, quoting American motivational speaker Tony Robbins. Alberti believes this is the root of his success and advises real estate brokers to specialize in a certain niche, including their advertising strategies.
Their methodology is based on virtual events where they can engage up to 600 clients. Due to their marketing and positioning, they’ve sold entire projects in just an hour. “Last year, we sold 50 houses in one evening. It’s because of our positioning,” he added.
Despite not having a large number of agents, they have achieved almost a thousand sales during 2023, 93% of which were virtual.
