The firm has established operations in various locations such as Miami, Orlando, Mexico, Dubai, Bali, and the Dominican Republic.
Punta Cana.- The real estate market is currently booming locally. This surge continues to draw international advisors and experts to the Dominican Republic. They bring innovative models that have yielded substantial sales profits in other markets.
Raul Alberti, an Italian-French real estate veteran of over 23 years, attributes his billion-dollar sales record over two decades to inventive methods. His real estate brand, 195 Real Estate, arrived in the Dominican Republic a year ago. It brings unconventional property sales techniques like cryptocurrencies, tokenization, and fractions, among others.
Alberti lived in Mexico for 13 years, where innovation became his key to success.
“We introduced real estate fractions to the Dominican Republic. It is a first here, allowing individuals who do not have 100 thousand dollars to purchase a proportion of property with ownership title,” Alberti said.
Alberti explained how this fractional ownership model operates. Individuals invest in a shared property, and they enjoy similar benefits derived from return on investments and capital appreciation as if they owned an entire home.
According to Alberti, this model is still new in the Dominican Republic. “We are pioneers. We launched it in Mexico several years ago. We were also the first to sell properties with cryptocurrencies. We continually introduce fresh ideas to the real estate market, helping it grow,” he mentioned during a conversation with El Inmobiliario.
195 Real Estate has been in the Dominican market specifically in Punta Cana for around a year. They boast 8 local real estate advisors and approximately 100 spread across Florida, Orlando, Mexico, Dubai, Bali and the Dominican Republic.
How can you buy fractions?
Alberti illuminated the process of fractional buying. “We could say it is a regular sale. You follow the same pre-sale process sign the contract, make the down payment, until the project completion. In the Dominican Republic, the legal approach suitable for this could be creating a company or a trust,” Alberti advised. He further observed that many clients preferred a trust due to the increased peace of mind.
He indicated that at least 10 to 12 individuals should be involved for the business model to make sense. This increases the potential to create a broader client base. Most people desire to be a real estate investor, and this opportunity enables more of them to actualize their dream by investing less money.
Raul Alberti claimed this fractional ownership model is also suitable for digital nomads.
Representative of the brand in the Dominican Republic, Beth Lizardo affirmed that the fractional sale methodology has been a significant success in Mexico since its introduction.
Alberti seconded Lizardo’s assertions and added that customers are highly satisfied with their return on investment. “This model is working. In fact, since we pre-launched it here and mentioned it just twice during company events, 100 people are already waiting to join,” Alberti said.
Beth Lizardo and Raul Alberti giving statements to El Inmobiliario. Photo credit: Fidel Pérez/El Inmobiliario.
Fraction sales begin in January
The CEO of 195 Real Estate announced that they would start selling fractions in January of the upcoming year, even though the official launch is projected for February.
Not your traditional real estate agency
Lizardo stated that their real estate agency breaks away from the traditional mold. They have over 23 thousand affiliated brokers worldwide and offer various techniques such as utilizing cryptocurrencies, tokenization, and fractional properties.
Alberti added, “Our associates benefit from my experience, career, and over 1.3 million followers on social media. When a product is given to us, posting it on my networks automatically attracts brokers’ interest.”
Alberti suggested that real estate brokers should focus on their niche, which should remain consistent across their networks and advertising strategies.
He explained his methodology leverages virtual events with up to 600 clients and complete project sales in just an hour. “Last year we managed to sell 50 houses in one night. This is because we have such strong marketing and positioning that customers flock to these virtual launches. They buy due to our reputation.”
Alberti reported that despite not being a large company, they recorded nearly a thousand sales during 2023; 93% of them were virtual.
