Punta Cana — The La Oreja Media Foundation (FLOM) will host a specialized training session titled “Music and Tourism: Challenges and Opportunities for the Dominican Music Industry” on Saturday, October 25, 2025, at the Four Points by Sheraton Punta Cana. The event is designed to strengthen the skills of artists and professionals who perform and work in hotels, restaurants, and tourism venues across the Dominican Republic.
A strategic prelude to Dominican Music Week 2026, the program will foster knowledge-sharing, practical training, and collaborative strategies to professionalize artistic services, protect musicians’ rights, and leverage the strong demand created by the tourism sector—one of the most dynamic engines of the Dominican economy.
What to expect: expert panels with real-world insights
Two thematic panels will bring together legal, financial, artistic, and business leaders, alongside performers with hands-on experience in tourism environments:
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“Professionalizing and protecting artistic careers in tourism”
Featuring Mayra Tejada (Ventana Legal), Lucía Castillo (ONDA), Argenis Checo (Checo Consulting), Alf Álvarez (Hey Marcas), and vocalist Ivana Loyola, who will share her journey performing in Punta Cana. Topics include contracting, intellectual property, brand partnerships, and compliance tailored to hospitality venues. -
“From the local scene to musical exports: opportunities from tourism”
With Porfirio “Popi” Piña (La Oreja Media), Valerio De León (SGACEDOM), Irving Dechamps (music innovation), Alba Russo (ASONAHORES), and artist Brasa. The discussion will address distribution models, copyright frameworks, technology trends, and pathways for international projection starting from the local tourism circuit.
A showcase of emerging talent
The session will close with a live performance by singer‑songwriter Yohan—spotlighting the Eastern region’s rising voices—and acclaimed guitarist Felipe Auffant, reinforcing the creative potential that thrives within the country’s tourism hubs.
Alliances that power the ecosystem
The initiative is backed by a robust network of partners: La Oreja Media, Academia de Música de Punta Cana, Wildtone Music Group, Genesis Music, Ventana Legal, ONDA, SGACEDOM, ASONAHORES, Caribe Alternativo, MuzikVox, Amargue Sessions, Checo Consulting, El Snack Report, Hey Marcas, and Translux. Together, these organizations are aligning to strengthen the bridge between music and tourism in the Dominican Republic.
Why this matters
By equipping artists with legal literacy, business acumen, and export strategies—while encouraging collaboration with hotel and tourism operators—FLOM is advancing a sustainable, professional, and export‑ready music industry. The ultimate goal: position the Dominican Republic as a regional benchmark where creativity, culture, and tourism drive inclusive economic growth.
Event snapshot
- Title: Music and Tourism: Challenges and Opportunities for the Dominican Music Industry
- Date: Saturday, October 25, 2025
- Venue: Four Points by Sheraton Punta Cana Hotel
- Focus: Training, rights protection, business models, distribution, innovation, and export strategies for artists working within the tourism sector
For artists, managers, venue operators, and hospitality leaders, this is a timely opportunity to connect, learn best practices, and build partnerships that elevate Dominican music—from hotel stages to international audiences.
