Madrid.- The Dominican Popular Bank will reinforce its prominent role in financing and supporting the national tourism industry in the 44th edition of the International Tourism Fair (FITUR). This important event is scheduled to take place at the Ifema exhibition center in Madrid, Spain, from January 24 to 28.
The Banco Popular delegation has an intense agenda planned, with more than 30 business and institutional meetings. These sessions will focus on evaluating new tourism developments, providing financial advice to corporate clients in the tourism sector, promoting the Dominican Republic as a desirable investment destination and announcing institutional agreements to further boost the tourism industry.
Banco Popular, a long-time supporter of tourism in the Dominican Republic, has been the industry’s main financier for more than three decades. It has the first team of bankers specialized in adapting financial solutions to the unique needs of clients in the hotel and tourism sectors.
As a leader in tourism financing, Banco Popular has played a crucial role in promoting foreign direct investment in tourism and the inflow of foreign currency. The bank has been instrumental in creating more than 33,000 direct jobs and facilitating the development of more than 26,500 hotel rooms.
The bank’s important contributions to the hotel and tourism sector have earned it the nickname “Tourism Bank” and numerous recognitions from entities such as the Ministry of Tourism and the National Association of Hotels and Tourism (Asonahores).
At FITUR 2023, Zurab Pololiskashvili, Secretary General of the World Tourism Organization, praised the Popular Bank for its strong support for the tourism sector. He praised the bank as a global example for its commitment to sustainable tourism development.
FITUR serves as a crucial gateway to European markets for both tourists and investors, with significant influence in Latin America and destinations such as the Dominican Republic. It offers a unique platform for participants to promote brands, introduce new products, stay abreast of the latest trends and forge partnerships to facilitate the recovery or growth of their tourism destinations.