He Reserve Bank of the Dominican Republic launched its new campaign institutional in which it projects itself as a supportive and committed bank financial inclusion such as Banreservas, aiming at the well-being of all Dominicans, as well as supporting sports and tourism.
Banreservas CEO Samuel Pereyra reported that the entity aims to support the prosperity of all, based on the trust of the desire for improvement that drives every Dominican.We are clear that the
True wealth is our people and we want to show our vision of being
a solidarity bank“, he said.
Pereyra added that, in this way, Banreservas aligns itself with the motto it carries Among his collaborators, “put your heart into everything”, and transforms the financial experience in an act of solidarity that accompanies the farmers, artists, micro, small and medium-sized entrepreneurs in the country.
The advertising piece, with which the campaign began at a national level, is presented on Monday, September 2nd on the Color Visión television channel, with a duration of three minutes. The initiative is enlivened by the voices of featured artists: Pavel Nunez, Maridalia Hernandez, The Prodigy, Miriam Cruz, Sergio Vargas, Chiquito Team Band, Shadow Blow, Letón Pé and Riccie Oriach The video clip reflects the institution's support for key sectors of the economic growth of the country, such as tourism and sport, and its expansion reaching more Dominicans in foreign lands.
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