Escarlin Well
The Real Estate Agent
SANTO DOMINGO Being a small company in the real estate sector requires strategic planning to compete. This involves several key elements.
Specialization, good customer service, technology implementation, and cost control are essential.
It’s also important to have a professional online presence, participate in industry events, and form partnerships with other companies.
Miguel Pimentel, CEO of Beautiful Home Real Estate, explains this. His company has flourished in the increasingly competitive market for eight years.
“An agile, innovative, and customer-focused mindset is crucial”, he said.
In a conversation with El Inmobiliario, he emphasized the value of partnerships within the real estate sector.
Miguel Pimentel. (External source).
Pimentel also believes in participating in real estate events, associations, and networks to increase visibility and opportunities.
Birth
Beautiful Home Real Estate started in 2017 with the launch of the Ciudad Juan Bosch project. They focus on large-scale, affordable projects with social impact.
The team understood early the importance of having a strong social media presence to stand out.
Being digitally present is crucial. They remember this as an early challenge.
Staying connected with the public, generating trust, and positioning as an accessible brand helped them in the market.
“Adapting to market trends, managing rentals, and strategically using social media have been vital for growth,” he said.
He emphasizes that an online presence involves more than just having social media accounts.
Marketing
Pimentel suggests implementing digital marketing and SEO tactics.
Real estate agencies should incorporate technologic innovation to ease the buying and selling process. Programs for personalized, efficient customer follow-ups improve service and speed.
Pimentel stresses the need to train agents on market trends, digital tools use, and sales and negotiation techniques.
A look at trends in the real estate sector
Beautiful Home Real Estate specializes in residential projects with a team of eight agents. They focus on urban and tourist areas.
The sale of plots for single-family homes and various projects is also a major focus.
Understanding their future is key. It guides their present actions towards desired future outcomes. Keeping abreast of real estate trends is crucial.
“Technological innovation, sustainability and demographic and labor changes will shape the real estate sector’s future,” says Pimentel.
He noted the following trends: market diversification, new business models, global real estate investment access, demographic changes, and new preferences.
Pimentel mentioned increasing demand for healthcare-inclusive housing due to ageing populations.
Generation Z and millennials show increased interest in smaller, sustainable properties.
“We can anticipate these trends to stay competitive,” Miguel Pimentel affirmed.
