Expedia Group Unveils Updates to Marketing and Business Operations Divisions

SEATTLE, USA – Expedia Group announced today that Jon Gieselman president of Expedia Brands, will leave Expedia Group effective June 1 after three years leading Expedia's marketing and consumer business division. In the future, Brad Bentley will oversee the consumer business as chief operating officer and Jochen Koedijk You will lead marketing as Chief Marketing Officer, both reporting directly to the incoming CEO, Ariane Gorin.

“On our transformation journey, Jon has led a dramatic unification of our go-to-market strategy for our brands, the development of our best-in-class loyalty program and developed industry-leading creative capabilities,” said Peter Kern, Expedia Group CEO. “Jon is a visionary leader in consumer marketing and is leaving our consumer brands in an excellent position for the future.”

“With Brad and Jochen, we have two excellent internal leaders to drive the future of our consumer business,” he said.
Ariane Gorin, incoming CEO of Expedia Group. “They will build on our strong marketing and technology foundations and sharpen our focus on generating growth. I also want to wholeheartedly thank Jon for being an incredible colleague and for his outstanding contributions and leadership in preparing us for this exciting future. »

Jon Gieselman joined Expedia Group first as a member of the board of directors in December 2019 and then took over as president of Expedia Brands in May 2021. During his tenure, Gieselman transformed disparate marketing teams into a fully integrated, in-house team of world-class experts in brand marketing, strategy, creativity, loyalty and performance. Gieselman was also a key architect of Expedia Group's first cross-brand loyalty program, A key.

Jochen KoedijkJochen Koedijk, Marketing Director, Expedia Group

Jochen Koedijk has been with Expedia Group for three years, leading the organization's full-funnel marketing investments and successfully implementing a data-driven marketing approach across all of our consumer brands through the technology and science of machine learning. Additionally, he has spearheaded the development of new marketing channels and partnerships, played a key role in overseeing media buying strategy across Expedia Group's internal media organization, and contributed to global expansion efforts. With previous experience as chief marketing officer, Koedijk is uniquely positioned to ensure Expedia Group's iconic brands maintain their status as highly competitive global leaders in the travel industry.

Brad Bentley, Chief Operating Officer, Expedia Group

Brad Bentleywho has worked at Expedia Group for a year and a half, led efforts to streamline operations for Expedia Group's B2C business. He will continue in his role as COO of the consumer business, overseeing B2C strategy and business performance. His prior experience in general and executive management positions him well to lead our B2C growth plans.

Jochen Koedijk added: “Jon's visionary leadership has not only created a world-class internal marketing organization, but has also revolutionized brand representation globally. As I take on this role, I am honored to lead our Marketing division and grateful for “Jon's remarkable contributions and our desire to drive our united team toward unprecedented achievements, pushing boundaries and paving new paths for the future of Expedia Group.” .

Brad Bentley He also added: “I am privileged to lead our Traveler Operations division, where our team will lead our B2C growth globally. I am excited about the opportunities ahead and unlocking new avenues for growth. Having worked closely with Jon for over a decade, I can confidently say that he is truly one of the best in the business, and I cannot thank him enough for his leadership and setting us all up for success.”

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