Within the framework of the 44th edition of the International Tourism Fair (FITUR 2024), held in Madrid, Spain, Grupo Puntacana announced the development of its next hotel project at Playa Serena Puntacana Resort, a unique proposal in ultra-luxury tourism.
The information provided highlights that the Playa Serena hotel will be a project where nature meets luxury and exclusivity. It will have capacity for 160 guests, 75 suites, 5 overwater villas, 1 beach club, 3 restaurants, 1 theme restaurant, 1 beach restaurant, 4 bars and 8 spa bungalows. It is projected to open in 2026.
The announcement was made by Grupo Puntacana executives, Frank Elías Rainieri, president and CEO; Paola Rainieri, Chief Marketing Officer; and Francesca Rainieri, Chief Financial Officer; accompanied by Frank Rainieri, founder and president of the Board of Grupo Puntacana; and Haydée Rainieri, board member of Grupo Puntacana.
“The Playa Serena hotel comes to elevate the Puntacana Resort proposal. We are very excited, since it is a novel concept that will boost the tourism industry of the Dominican Republic in the coming years,” said Frank Elías Rainieri, president and CEO of Grupo Puntacana.
Likewise, Rainieri added that “the International Tourism Fair (FITUR) has become a launching platform for many innovative projects in the Dominican tourism sector. Also, a letter of introduction to show the world the differentiating offer of the Dominican Republic and the unified vision with which the sector works.”
This project is part of the diversification and expansion strategies of the Puntacana Group. The company's pioneering work has contributed to the development of more than 40 thousand rooms in the east of the Dominican Republic. The region generates the equivalent of 6.8% of the Gross Domestic Product (GDP) in the tourism sector and has become the province with the highest per capita income in the country.