PUNTA CANA, DR – After five years of steady growth and consolidation in Santo Domingo’s Colonial City, Hasta La Tambora has officially taken a major step forward by expanding to the country’s main tourist corridor. The brand has opened a new venue in Downtown Punta Cana, one of the liveliest entertainment hubs in the Caribbean and a key nightlife reference point in the Eastern region.
The launch in Punta Cana came after two nights of soft opening, designed to fine‑tune operations, test service flows, and ensure the experience met expectations from day one. The official inauguration took place on Thursday, December 18, introducing a fresh, merengue-focused nightlife option for both international visitors and local residents in the area.
A Clear Commitment to Dominican Culture
With this new location, Hasta La Tambora doubles down on its mission: promoting merengue and Dominican cultural identity in one of the most visited destinations in the country.
The concept is aimed primarily at an adult audience that wants to:
- Listen to their favorite merengue hits
- Dance in a warm, familiar atmosphere
- Enjoy a space that feels authentically Dominican, not generic nightlife
The venue’s construction, architecture, and interior design were led by JJ Romero Construcciones y Diseño, who created a modern yet welcoming space aligned with the brand’s image—mixing contemporary touches with references to classic Dominican music.
Signature Cocktails Inspired by Merengue Classics
Behind the bar, co‑founder and mixologist Zarait Marquina developed an exclusive cocktail menu inspired by iconic merengue songs and artists.
The drinks are crafted with:
- Premium spirits
- Fresh ingredients
- House-made organic purées, prepared daily
The result is a cocktail program that connects directly with the musical concept, where each drink tells a story linked to Dominican rhythm and tradition.
A Menu with Authentic Dominican Flavor
The gastronomic offering at Hasta La Tambora Punta Cana highlights classic Dominican flavors with a refined twist. Among the most popular dishes are:
- Traditional chicharrones de Villa Mella
- Artisanal pasteles en hoja
- Premium Angus beef burgers
These options have been well received by customers, who can pair live music and dancing with a menu that balances street-traditional favorites and elevated comfort food.
A Musical Experience Led by Henry Jiménez
The musical proposal is under the direction of producer and arranger Henry Jiménez, founder of Hasta La Tambora and director of the orchestra Johnny Ventura & El Legado.
Jiménez emphasizes that the experience is built around merengue presented with:
- Respect for its legacy
- High energy on stage
- Top-tier sound and arrangements
The venue also maintains a permanent tribute to the late Johnny Ventura, one of the greatest ambassadors of Dominican merengue, keeping his legacy alive for new generations and international audiences who discover his work in Punta Cana.
Support from Downtown Punta Cana and Local Partners
The brand expressed its gratitude to Luis Francis, president of Downtown Punta Cana, and his family for supporting the integration of Hasta La Tambora into the main entertainment complex of the area.
This alliance positions the venue within one of the most strategic and high-traffic points for nightlife, tourism, and leisure in the Eastern region.
The Punta Cana operation will be managed by businesswoman Saire Jiménez, co‑founder of the concept, with a strong focus on:
- Warm, attentive service
- Efficient operations
- An experience centered on excellence and visitor satisfaction
From Santo Domingo to Punta Cana: A New Phase of Expansion
Hasta La Tambora is conceived as a dedicated space to celebrate Dominican music, particularly merengue, combining:
- Live entertainment
- Author mixology
- Local gastronomy
- A cultural narrative that honors Dominican identity
With the opening of its branch in Downtown Punta Cana, the project begins a new stage of expansion—from its roots in Santo Domingo’s Colonial City to the heart of the country’s most important tourist destination—bringing authentic Dominican rhythm a little closer to the thousands of visitors and residents who make Punta Cana their home or favorite getaway.
