Jaitman, when speaking with a group of media invited especially to learn about the new things that Karisma Hotels & Resorts brings, said that among some other details, that in the Nickelodeon Hotels & Resorts Punta Cana hotel a series of investments are being made in the construction of a new water park aimed at young teenagers looking for a more interesting level of adventure with all safety measures, which extends after the current Aqua Nick® water park that operates at the hotel.
Likewise, Jaitman explained that this hotel will have other additions and renovations to provide an unparalleled experience to guests, the renovations include new culinary experiences, improvements to the exclusive amenities and the immersive features of the resort.
As for the other markets where they have a presence, Jaitman detailed that after having a successful year 2023 in which the Margaritaville Beach Resort Riviera Maya and the Margaritaville Beach Resort Ambergris Caye, Belize, hotels were inaugurated, Karisma Hotels & Resorts has the development of other works such as a new luxury brand owned by Karisma that is scheduled to open in the Riviera Maya. The resort will have 300 elegantly designed rooms that will provide an unparalleled level of luxury and comfort.
Similarly, Karisma Hotels & Resorts will announce its investment plans in the Azul Beach Resort Negril, located on Seven-Mile Beach. Meanwhile, in collaboration with Margaritaville, it has also just announced its next addition to the Island Reserve® Inclusive collection: Margaritaville Island Reserve® Resort Roatán, Bay Islands, Honduras. This new resort, which will be ready in 2025, will feature 164 rooms, outdoor live music facilities, a world-class Spa and several iconic restaurants, including LandShark Brewery, JWB Steakhouse, The Beach House and 5 o'Clock Somewhere Bar.
Among their development plans, for the near future, they are finalizing details of a new hotel in the State of Florida, of which for various reasons they cannot offer details yet, but they hope to be able to announce them either in ANATO or in DATE in Punta Cana.
For the Dominican Republic, Jaitman also indicated that they will have a new investment with the Margaritaville brand, which we remember had been announced in 2021 by the president of the Dominican Republic himself, Luis Abinader, as part of the development of the Pedernales destination. Regarding this Jaitman hotel, he indicated that it could be ready in the second half of 2025
During the conversation with Jaitman, he was asked about the differentiation of marketing between the ANATO and DATE fairs in which they will be participating and he explained to us that there are specific markets in each of these, with Colombia being a large issuing market for the Dominican Republic, while just like the US and for the brands and products they have in the region there is a specific marketing plan that they have been working on for years.
When the issue of 2023 results is addressed, he indicated that there was an important shape in the Latin American market, investment was made in changes to technology platforms and other details such as innovation processes from room sheets to internal communication systems, as well as communication with the AAVVs with whom they have an excellent relationship.
In the future they seek to strengthen the Caribbean market for the Caribbean, taking advantage, for example, of the excellent connection that the Dominican Republic has and to integrate more elements in the promotion of the destination.
Part of the work that is very defined is the commission-profitability relationship with the AAVV's, and the marketing plans over time, establishing a seasonal promotional calendar in defined markets with attractive rates for recurring travelers, for long-stay travelers and for long-term travelers. of week.
Some of the points that were addressed about Karisma Hotels & Resorts are that it has defined processes and integrates into its methodology what the market is requesting according to how it evolves. Among the markets that they have identified with the greatest growth is Colombia and they are working to keep that pace. Likewise, work is carried out in both Mexico and the Dominican Republic with local AAVVs, firm allies of the Group.
In terms of evolution and future projection, the company highlights its digital transformation plan with a priority focus on the implementation of innovative technologies to enhance the guest experience in hotels, the strengthening of online channels for communication, quotes, and reservations, the improvement of connectivity in its B2C and B2B distribution network, as well as the implementation of a solid CRM in the sales and marketing processes.
For more information visit https://www.karismahotels.com/es
