Karisma Hotels & Resorts Unveils 2024 Expansion Strategy

The award-winning hotel group with luxury properties in Latin America, the Caribbean and Europe, Karisma Hotels & Resortshas celebrated some milestones that consolidate its position in the sector. With unbeatable hotel locations, innovative guest experiences, unique programming and collaborations with renowned brands, Karisma Hotels & Resorts redefines hospitality at every price point, inviting guests to enjoy a wide range of resort offerings adapted to each type of vacationer.

Esteban Velasquez, CEO of Karisma Hotels & Resorts, states: “Our recent milestones and future initiatives underscore Karisma Hotels & Resorts' dedication to creating extraordinary experiences.” “In our quest, we go beyond redefining luxury within the hospitality sector; We embrace innovation as the main pillar, to ensure that each guest enjoys stays that leave an indelible mark in their memory,” he added.

New openings

Originally planned for 2024, the adults-only Azul Beach Resort Negril, Jamaica's transformation will open in 2025. The resort will debut new programming and amenities designed specifically for adults, offering enhanced spa services, new wedding packages and activities exclusive. Azul Beach Resort Negril aims to elevate the guest experience and offer a perfect destination for romantic getaways.

Karisma Hotels & Resorts, in collaboration with Margaritaville, announced an upcoming addition to the Island Reserve® Inclusive collection: Margaritaville Island Reserve Resort Roatán, Bay Islands in Honduras. This new property, scheduled for completion in 2025, will feature 164 guest rooms, live music venues, a world-class spa and iconic brand restaurants, including LandShark Brewery, JWB Steakhouse, The Beach House and 5 O'Clock Somewhere. Bar.

Welcoming the first five-star mountain hotel last December 2023, the group inaugurated BOR Hotel by Karisma. Located in the Zlatibor region of Serbia, the hotel features 93 luxurious suites, exceptional dining options, pet-friendly amenities and a modern Vassa Spa, designed for those seeking a tranquil retreat among the trees. The BOR Hotel offering provides a luxurious and personalized experience, while the natural beauty of Zlatibor adds to the stay with its cultural richness and lush landscape.

Also from the Mrgaritaville Island Reserve® brand, the Riviera Maya Hotel & Resort has recently opened, featuring luxury design, exceptional service and top-quality gastronomic offerings. This property is the first adults-only hotel within the Island Reserve® Inclusive Collection and offers a world-class experience. The resort invites guests to experience its waterfront LandShark brewery, new guestrooms and suites, nine high-end restaurants and bars, a 3,000-square-meter spa, and conference rooms with space for up to 280 people, with three rooms. additional services that offer visits to the Mexican Caribbean Sea.

Margaritaville Beach Resort Ambergris Caye, Belize, also celebrated its opening in early October 2023 with a ceremony attended by the Prime Minister of Belize, government officials and key tourism executives. Nestled on Ambergris Caye, with the crystal-clear waters of the Caribbean, the resort offers an adventure retreat with spacious suites, island-inspired dining options. This new Margaritaville Beach Resort Ambergris Caye offers experiences for the adventurous traveler just steps from the beach that is home to the second largest coral reef in the world.

Adding services to your family vacation offer

Additionally, award-winning Nickelodeon Hotels & Resorts Punta Cana announces a series of exciting openings and renovations. This hotel is designed for families where they can hug Nickelodeon characters such as SpongeBob SquarePants, Dora the Explorer or the Ninja Turtles, as well as enjoy themed rooms and all-inclusive service. The extensive transformation includes tantalizing new dining experiences, updates to the resort's unique and immersive features, and an expansion of the family-favorite Aqua Nick® water park.

Karisma Hotels & Resorts' dedication to excellence, innovation and strategic partnerships reinforces its position within the industry. Karisma Hotels & Resorts' commitment to establishing itself as a benchmark in the all-inclusive sector With cutting-edge advancements, world-class operating standards and award-winning services, as well as the innovative Gourmet Inclusive philosophy.

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