Lopesan Hotel Group faces its participation in FITUR 2024 with the objective of activating new strategies, with the main partners and professional suppliers of the national market, that try to encourage the advance purchase of vacation packages and allow modifying, to the extent possible, the common trend of the peninsular traveler, accustomed to planning their trips with very little time margin.
Meloneras, Maspalomas and Playa del Inglés, in Gran Canaria, and Morro Jable, in Fuerteventura, are the micro-destinations in which Lopesan Hotel Group focuses its hotel activity in the Canary Islands, offering a varied selection of products that present sensational occupancy during this winter season, highlighted the general director of the Hotel Division of the Lopesan Group, José Alba, so at the Madrid event “the focus will be mainly on next summer and we want to go further, concentrating our efforts on promoting the next winter campaign.”
The period of time that passes between Easter and the month of July, as well as September and October, will be the protagonist time frames in the more than 100 meetings that shape the Lopesan Group's agenda at FITUR. This busy calendar has been designed to manage the signing of new agreements with tour operators, travel agencies, OTAs and bed banks and, at the same time, collaborate in the deseasonalization of the destination.
The new air connections that bring the Canary archipelago closer to the Iberian Peninsula represent an unbeatable opportunity to try to increase the business volume of Lopesan Hotel Group in the national market, José Alba pointed out, which is why FITUR is the ideal event to “establish lines of business and specify operational planning that helps emphasize the quality and exclusivity of our hotel proposal, in cities in which we are not currently operating.”
International expansion, through Lopesan Hotel Management (LHM), will be another of the essential elements of the roadmap outlined by the company at the Madrid fair. In this way, some of the main international players in the sector will have the opportunity to meet in the place the benefits reported by the assets that are part of the LHM mechanism, as well as the attributes of the hotel portfolio present in Gran Canaria, Fuerteventura, the Dominican Republic and Thailand.
As happened at the last World Travel Market in London, part of the commercial team from the Lopesan Costa Bávaro Resort, Spa & Casino, located in Punta Cana, will also be present in Madrid, along with representatives from the Eden Beach Resort & Spa hotel, Lopesan Collection Hotel, from Thailand, and the IFA by Lopesan Hotels brand, in charge of marketing hotels in Germany and Austria.
They weigh forever
In recent years, sustainability in the tourism sector has ceased to be an advantage and has become a competitive necessity. The new generations of travelers prioritize green policies over the cost of their vacations, transforming consumption habits and favoring those companies that are committed to a model that minimizes the impact of their activity.
Following the current that flows through this global trend, FITUR 2024 will serve as a stage to present the brand They weigh forevera seal that demonstrates the company's comprehensive commitment to sustainable development, approached from a prism that encompasses environmental, social and economic aspects. The values that define this new identity project will continue to be present, as until now, in each and every one of the initiatives that the company launches. They weigh forever It is not just a graphic identification or an original image, but it defines the aspiration to which the company is directed, under the claim: Inspiring the sustainable journey.
The image and materials used to create the stand, which Lopesan Hotel Group will show in Madrid, are faithful to the philosophy of They weigh them forever, proposing an authentic sensory journey to all visitors who come to FITUR. Wood, stone and vegetation come to life and provide the sensation of being authentic brushstrokes of an impressionist painting, in which light is integrated to offer a perfectly balanced composition.
The shadow cast by the Hotel Faro, a Lopesan Collection Hotel on the sand and the unmistakable silhouette of the Lopesan Villa del Conde Resort & Thalasso are the central images of a stand that prioritizes the Group's commitment to proposing a tourist development that takes care of the environment in the one who carries out his activity. Nature seems to make its way in this place, where each brand in the Lopesan Hotel Group portfolio: The Lopesan Collection Hotels, Lopesan Hotels & Resorts, Kumara by Lopesan Hotels, Corallium by Lopesan Hotels, Abora by Lopesan Hotels and IFA by Lopesan Hotels ; They have their space.