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Merca Jumbo opens new smart-shopping supermarket in Bávaro–Punta Cana
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Merca Jumbo launches its sixth store in Bávaro–Punta Cana, bringing low prices, variety and a modern self-service supermarket to one of the country’s fastest-growing areas.
PUNTA CANA, Dominican Republic – The smart-shopping concept that has earned a strong position in the Dominican market continues to grow. Merca Jumbo announced the opening of its sixth store in just one year, this time in Bávaro–Punta Cana, one of the fastest-growing tourism and residential hubs and a major economic engine in the country. With this new opening, the brand moves even closer to consumers who look for everyday low prices in an area where demand is constantly on the rise.
The new Merca Jumbo Bávaro preserves the hallmark concept of the chain: a modern, practical and close-to-home supermarket, designed to make everyday life easier. Its self-service format, agile store layout and convenience in every aisle make it a functional option for residents, workers and visitors who want quality, variety and competitive prices under one roof.
The shopping experience is organized around a clear color-coded visual system that guides customers throughout the store:
- Yellow identifies the best price,
- Blue highlights new products,
- Orange marks the “Ofertón” big deals,
- Green signals “Bajó de Precio” – items that have dropped in price, and
- Black denotes the premium “Selección” line.
This strategy allows shoppers to spot offers and novelties quickly and efficiently, making their visit more intuitive and time-saving.
Residents, tourists and employees in the area will find a broad, carefully curated assortment, including private-label brands, exclusive products and well-known national and international names, all presented in a comfortable, accessible space designed to ensure freshness, efficiency and a pleasant shopping environment.
Beyond the retail experience, Merca Jumbo arrives in Bávaro with a clear community-focused vision, aiming to build relationships, create opportunities and support responsible initiatives that contribute to local well-being. With this new store, Centro Cuesta Nacional strengthens its presence in the Eastern region and reaffirms its commitment to bring a differentiated value proposition and everyday savings to more Dominican families.
