“Showing its closeness to Dominicans by being present in the internal structure of iconic buildings in the country that are part of their daily lives.”-
SANTO DOMINGO. – The leading multinational steel company in the Dominican Republic, Gerdau Metaldom, presented its new communication campaign “Very close to you”, which illustrates the closeness of the brand through the presence of its products in the country’s iconic building structures. with a close, emotional and relevant message.
Melina Lozano, market manager, expressed that Gerdau Metaldom steel has been present in the lives of Dominicans and the development of the country for more than 50 years, being part of the structure of transformative and sustainable constructions, such as the Virgilio Travieso Soto Sports Palace, the Santo Domingo Metro, the expansion of the Punta Cana International Airport and Ágora Mall, to name a few.
Likewise, he explained that the objective of the campaign is to show the closeness of Gerdau Metaldom with Dominicans by being present in the internal structure of iconic buildings that are part of their daily lives… “Gerdau Metaldom is where you live, where you move. , where you dream… is very close to you. We are the internal structure, the heart, of everything that surrounds you.”
During the launch, which took place at the Gerdau Metaldom facilities, the audiovisual pieces of the campaign were unveiled, which will have a nationwide reach, impacting the press, digital media, radio and outdoor. “Emblematic buildings were selected, symbols of the country’s development, of which we feel proud to have been a part,” said Rosangella Bulus, brand and product analyst.
For her part, Alexandra Rodríguez, brand manager, highlighted that “this campaign further strengthens Gerdau Metaldom’s positioning in the country, and the closeness and connection with our clients, strategic allies and end consumers; with products made by Dominicans, for Dominicans.”
The event was attended by senior executives of the company, including Mr. Jefferson Marko, executive president of Gerdau Metaldom Americas; Karina Gil, commercial director; Ingrid Lapaix, director of people management, and Juliano Graziel, director of operations, as well as company leaders.