Punta Cana.- The MargaritaVille brand will cease its operations in the Dominican Republic, following the acquisition of the Cap Cana hotel by Grupo Playa. This fact is already being discussed in major tourism and banking circles, indicating that the deal is almost closed.
According to arecoa.com sources, Grupo Playa is willing to purchase a 65 percent stake in the property, which is currently owned by the Barderas family. Following this acquisition, Karisma, which has managed the hotel for two years, will no longer participate.
The new majority shareholders are reportedly in talks with Marriott to bring one of its brands to the Cap Cana hotel, replacing MargaritaVille. While this detail has not yet been officially confirmed, the source is considered very reliable.
Financial details, such as exit sanctions for Karisma and MargaritaVille, are still to be resolved. A figure of around $10 million is speculated, but the exact compensation for MargaritaVille has not been revealed. The departure of both companies from the Cap Cana hotel is expected to occur in the coming months.
The Playa Hotels Group is emerging as a formidable player in the market, with a strong commitment to expanding its presence in the Dominican Republic. The group appears to favor collaborations with North American brands, indicating possible partnerships and future operations in the country.