By Patty de la Cruz
Punta Cana. Biviana Riveiro, executive director of the Export and Investment Center of the Dominican Republic (ProDominicana), presented the results of the report “Situation of the Fashion sector in the Dominican Republic 2023”. The report shows the growth of items covered by this important industry, which has a great impact on the development of the orange economy and cultural industrial improvement.
This study aims to analyze and understand the fashion industry in the DR. It also provides guidance for its structuring and expansion internationally. The data was released during RD Fashion Week 2023.
The executive director of ProDominicana highlighted the agency’s commitment to actively supporting the Dominican export sector. The agency plays a crucial role in its growth and penetration into international markets.
“ProDominicana offers various services, including active promotion abroad. This facilitates the access of Dominican companies to new markets and business opportunities. The agency also focuses on conducting exhaustive market analysis and research. It provides valuable data that allows companies to make strategic and informed decisions for their exports,” said Riveiro.
Riveiro added that ProDominicana will intensify efforts to internationalize the proposals of Dominican fashion designers and producers. This is in recognition of the potential and creative value of local talent reflected in these products.”