The firm runs operations in Miami, Orlando, Mexico, Dubai, Bali, and the Dominican Republic.
PUNTA CANA.- The local real estate market is booming and attracting global advisors. They share lucrative strategies that worked for them in the Dominican Republic.
Raul Alberti, an Italian-French with over 23 years of real estate experience, claims that his innovative methods have led to more than a billion dollars in real estate sales over two decades.
His real estate brand, 195 Real Estate, was introduced in the eastern Dominican area a year ago. The goal was to introduce new methods for property sales, like cryptocurrencies, fractions, tokenization, etc., which have been successful in countries where it operates.
Alberti, who resided in Mexico for 13 years, believes innovation is essential for his success.
He introduced real estate fractions to the Dominican Republic. A person no longer needs 100 thousand dollars to buy an apartment. They can buy a part and legally own that portion.
The sale through real estate fractions allows a group of people to invest in the property. They share the benefits of the return on investment and the capital gain that would be obtained by buying a home.
Alberti informed that this model was pre-launched in the Dominican Republic. This model was launched in Mexico and ran for several years. The properties are also sold with cryptocurrencies, marking us as pioneers in the real estate market.
195 Real Estate has been in the Dominican market and especially in Punta Cana, for about a year. It comprises eight real estate advisors and approximately 100 across Florida, Orlando, Mexico, Dubai, Bali, and the Dominican Republic.
How are fractions bought?
Alberti describes it as a normal sale. An individual gives their section, signs the contract, pays the separation. The legal model used in the Dominican Republic includes creating a company or a trust. A trust generally provides the most security for clients.
Alberti believes the business only makes sense if 10 to 12 people get involved. This increases potential clients, and more individuals can fulfill their dream by becoming real estate investors by paying less.
Suppose a Canadian client buys a real estate fraction. In one year, he can’t visit the Dominican Republic. He will earn the return on his property investment, which is 8% in the country. But if next year he wants to visit, there are 12 people. So he can use two weeks for use and two for rent. It generates a return on his investment.
This model also suits digital nomads, Alberti says.
Beth Lizardo, representative of the brand in the Dominican Republic, says that the fractional sale has been successful in Mexico. Properties have been successfully delivered and customers are highly satisfied with the return on investment.
Beth Lizardo and Raul Alberti give statements to El Inmobiliario. Fidel Pérez/El Inmobiliario.
Sales start in January
The CEO of 195 Real Estate announced that they would start selling the first fractions in January of next year, although the official launch is planned for February.
A non-traditional real estate agency
Lizardo says her real estate agency is not traditional because of their methods and platform. The platform has over 23 thousand associated brokers globally. They offer cryptocurrencies, tokenization, and fractional properties.
Alberti emphasizes that the brokers, through his experience and 1.3 million+ social media followers, can reach more clients when they share their products on Alberti’s networks.
They act as a go-between for the developer and masterbrokers.
Meanwhile, Beth says that the broker that the client has will get the highest percentage of the commission, which can range between 4 and 9%.
A focused approach
Alberti quotes motivational speaker and life coach Tony Robbins. “Where focus goes, energy flows.” Alberti believes that most real estate agents are dispersed and recommends they focus on their specific niche. It should also be reflected in their networks and advertising guidelines.
Their approach is based on virtual events. They’ve had 600 clients and sold a complete project in just one hour. Alberti mentioned that they sold 50 houses in a single night due to their marketing and positioning strategies.
They added close to 1,000 sales in 2023, out of which 93% were virtual.