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The projection of new facilities franchised by the Wyndham brand in Latin America is about 100, of which 25 are in the Dominican Republic, which automatically represents 25% and that speaks of the excellent investment climate that exists in this country, indicated Gustavo Viescas, President of Wyndham Hotels and Resorts for Latin America and the Caribbean, on the occasion of holding a meeting with the press who attended the Beyond Annual Congress held recently in Punta Cana.
Viescas explained that “There are currently 16 open hotels operating in the Dominican Republic that are equivalent to almost 5,000 rooms, to which 25 hotels will be added under our brand, some of them in the construction phase and others in the project phase. Therefore, we are going to double our presence in the Dominican market in terms of facilities, and not only under the all-inclusive regime, since several of these hotels are urban in destinations where the presence of a brand recognized worldwide for its quality and service and we have arrived thanks to our local partners, investors and developers.”
“The most interesting thing is that although our current presence is very oriented towards resorts and clubs, the diversification of destinations and markets, as I mentioned, is growing and we see them in cities like Montecristi and Santo Domingo, and now in development in San Francisco de Macorís, distant from those who know us in the Caribbean region, which are beach hotels, which is a very important segment, but we are also developing, hand in hand with those who accompany us here, hotels more focused on business, not so much on vacation tourism. ” Viescas highlighted
Regarding the presence and expansion over time of the Wyndham brand, he indicated that “The truth is that 25 years ago Wyndham did not have the corporate structure and team of people in Latin America and the Caribbean that it has today. At that time Wyndham was more centralized, so the one that provided support to Latin America and the rest of the world was the United States and as Wyndham grew internationally it began to develop the structure, so we must have been where this corporate Windham is for about 8 or 9 years. , is already established in Latin America and the Caribbean with three offices, local team in Latin America located in Argentina, Brazil, Colombia, Costa Rica and Mexico. Even soon we will surely have to start forming a local team here in the Dominican Republic, so that is where I think there has been a change, that is where more support began to be felt because there was a team dedicated to the region, before it was part of a much broader whole.
Wyndham's presence can be seen in the exponential growth it now has in the Dominican Republic compared to other destinations in the region, “today what we mentioned earlier, the pipeline has just over 100 signed hotels and in the Dominican Republic 25, which means translates into a growth of 25%, with construction hotels that depend on many factors, some will open next year, others this year, such as the one erected in Miches with 486 rooms, another in Punta Cana with 620 rooms.
