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For more than 10 years, the Dominican Republic has been an attractive destination for a sustained increase in investments in hotel projects, an increase that exceeds the average of investments developed before approximately 2012, even though some destinations have witnessed changes in the use of infrastructure to other hospitality models.
The marked presence and expansion of recognized Spanish, Mexican and North American brands in the Dominican Republic has contributed to the increase in the generation of specialized jobs with high levels of training in which the Professional Technical Training Institute (Infotep) has participated.
In that sense, there are two brands worldwide recognized for their high standards of quality, professionalism and service among other characteristics, which have strengthened their presence in the Dominican Republic, these are Marriott International and Hyatt, which and according to what is stated Artur Khachatryan, expert in the area of hospitality marketing “in the last six years they have drastically remodeled the hotel ecosystem of the Dominican Republic. Since 2019, both hotel giants have expanded their portfolios, joining or acquiring traditional Spanish/European hotel chains and building new resorts.”
In that sense, Khachatryan and present a brief chronology of how these two hotel groups have strengthened their presence in the Dominican Republic, betting on new non-traditional products in their catalog of city brands
By 2019, Hyatt Hotels operated only 2 hotels in the Dominican Republic while Marriott had 4 and currently by 2025, Hyatt will have a catalog of 26 hotels and Marriott 22 hotels.
Without a doubt, these changes have been transforming the hotel culture in the Dominican Republic, as they have been mixing international standards with local charm, and turning the Caribbean nation into one of the main destinations, but also eroding family hotel traditions. which were previously very extensive.
Khachatryan, a professional who has actively participated in the sale and marketing of hotels of both chains in the European market, contributes the data to recreate a timeline of the main developments:
2019
– MARRIOTT had a limited presence in the Dominican Republic, with properties such as the Renaissance Santo Domingo Jaragua Hotel & Casino and the Sheraton Santo Domingo Hotel.
– HYATT entered the Dominican Republic with the opening of Hyatt Ziva Cap Cana and Hyatt Zilara Cap Cana in December 2019 in partnership with Playa Hotels & Resorts.
2021
MARRIOTT
1. Opening of the AC Hotel Punta Cana, introducing the AC Hotels brand in the country
2. Started a partnership with Blue Diamond Hotel & Resorts. This partnership brought brands such as Royalton and Hideaway under the Marriott umbrella, boosting the Dominican Republic's all-inclusive offering. Total 5 hotels.
3. Opened The Ocean Club, a Luxury Collection Resort, North Coast in Sosúa (near Puerto Plata, where Dominican tourism began 50 years ago).
HYATT acquired Apple Leisure Group, the parent company of AMResorts, in 2021, adding brands such as Secrets, Dreams and Zoëtry to its portfolio, significantly increasing its presence in the all-inclusive segment. Total 12 hotels.
2022
Sanctuary Cap Cana joined Marriott's The Luxury Collection in September 2022, enhancing Marriott's luxury offering in the region.
2024
MARRIOTT
1. Opened the Marriott Miches or Sunrise Miches resort, which was formerly Temptation Resorts by Original-Group.
2. The AC Marriott Hotel in Santiago showcased its facilities in December 2024, indicating Marriott's expansion in Santiago.
HYATT
1. It continued its expansion with the opening of Secrets Tides Punta Cana, Secrets Playa Esmeralda and Dreams Playa Esmeralda in Punta Cana
2. Strategically partnered with Bahia Principe Hotels & Resorts hotels (Grupo Piñero) 11 hotels in total.
2025
MARRIOTT is going to expand its brand in hotels St. Regis Hotels & Resorts Cap Cana (200 rooms) and W Punta Cana (340 rooms), which begin operations this year, with which it will be reaching 22 hotels operated in the country and adding In this way, 540 rooms will be added to the 5,508 that currently operate in 20 hotels, so they will total 5,598 rooms.
The Inclusive Collection brand of HYATT in the Dominican Republic comprises 26 hotels with 8,000 rooms in five destinations, with plans to reach almost 20 hotels and resorts by the end of 2025.
