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Andy Stallman, co-founder and CEO of Totem Branding, a company that has worked on the new destination brands of the Dominican Republic, indicates that “with these new campaign, it is sought to reaffirm the positioning it has, as the leading destination of the Caribbean and It now takes a decisive step in its tourist branding strategy, strengthening its country brand and showing the world the incredible diversity of its destinations. ”
Last Tuesday, January 21 and as part of 
The activities related to the International Tourism Fair – Fitur 2025, the Ministry of Tourism of the Dominican Republic, presented by Andy Stallman, the new destination brands, which will be used for their promotion, strengthening their presence, strengthening their presence and preference in issuing markets of tourists of great importance for the country, in addition to seeking to enhance the rich diversity and the unique attraction of the Caribbean country.
In that sense, work has been worked on the creation of identities that capture the essence of each region, offering authentic and unforgettable experiences to the traveler.
Under the leadership of the Ministry of Tourism, work has been done on the creation and renewal of key destinations such as Miches, Samaná, Santiago and Costa del Amber. The new branding strategy values the rich variety of experiences that the Dominican Republic offers.
Totem Branding describes the following: “From the virgin beaches and ecotourism in Miches, to the vibrant culture and traditions of Santiago, through the impressive natural beauty of Samaná and the historical charm of the amber coast, each destination is being designed for Highlight your unique identity and expand the attractiveness of the country. “
«Dominican Republic is much more than beaches and paradisiacal landscapes; We are a nation with a rich, diverse cultural identity and a warm and welcoming population. This project is essential to show the world the true potential of each of our destinations, positioning us at the forefront of global tourism, aligned with the new demands of travelers for unique, sustainable and enriching experiences, ”said the Minister of Tourism of the Dominican Republic, David Collado.
This strategic effort seeks to better position the Dominican Republic internationally and will also have a positive impact on the national economy, social development, employment creation and foreign investment, among many other benefits.
Stallman points out that 70 % of travelers choose their destinations influenced by brand perception, a figure that shows the importance of differentiation and strategic positioning and precisely “a good brand strategy should not be seen as an expense, but as A direct investment that impacts the country's economic results. “
In Totem Branding, they believe in the transforming power of brands to boost tourism and connect with the hearts of travelers. “Therefore, we feel deeply grateful to the Ministry of Tourism of the Dominican Republic for the confidence deposited in our team to develop the identity of destinations as unique as Santiago, Samaná, Miches and Costa del Ambar.”
Stallan highlights that: “We have worked with passion and dedication to create brands that capture the essence of each destination, its singularity, its attraction, transmitting its values, their culture and natural beauty.”
Currently, we continue working on the development of branding for Punta Cana, with the same commitment and enthusiasm.
We want to extend our thanks to all the stakeholders involved in these projects. His collaboration has been fundamental for the success of this initiative.
It is already a reality: Dominican Republic strengthens its tourist branding strategy with the diversity of its destinations. And a future of growth, development and possibilities have already begun.
Totem Branding feels deeply honored to have collaborated in this important project and wishes to express his sincere thanks to the Ministry of Tourism of the Dominican Republic for his vision and trust. Its leadership and commitment have been fundamental for the success of this initiative.
It also extends its thanks to all the stakeholders of each of the destinations involved: businessmen, local communities, associations and other key actors. Its valuable collaboration and deep knowledge of the territory have greatly enriched the process of creating these new brands. Without its dedication and passion, this project would not have been possible.