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Madrid, Spain.- The Dominican Popular Bank successfully closed its participation in the 45th edition of the International Tourism Fair (Fitur)exceeding expectations with negotiations for the development and modernization of 26 tourism projects in the Dominican Republic and therefore consolidating a financial leadership that extends for more than 30 years among the main actors in the hotel sector and its value chain.
In this way, the entity collaborates closely, and in some cases for decades and exclusively, with the main tourist business groups with presence in the country. As a whole, these clients operate in the Dominican Republic about 24,000 rooms, generate more than 45,000 direct jobs and approximately 139,000 indirects distributed in the different hotel complexes they have in the country.
These commercial relations have remained thanks to a team work and a clear vision of the Popular Bank, which since the 1990s identified the opportunities of the tourism industry and its direct influence in other sectors of the economy. Already in 2007, motivated by the sustained growth of Dominican tourism in those years, the financial organization specialized its approach with the creation of the First Vice Presidency of Tourist Business of the National Financial System, formed by banking professionals who exclusively cover the needs of the sector and Its value chain.
Innovation to expand tourism
Banco Popular's commitment is not limited solely to financing, but also includes accompaniment in the expansion of its projects and strategic advice on financial innovation initiatives that enhance the development of the Dominican tourism model.
The most recent milestone in this regard has been the acquisition of 25% of the Paradisus Palma Real Golf & Spa and Zel by Meliá hotels in the Dominican Republic for a closed investment fund of AFI popular, with the support of the pension fund administered by AFP Popular, in an operation that was structured by the Banco Popular investment equipment. In the same vein, there is the granting of US $ 71 million, by the Popular Bank and Popular Bank, a subsidiary of the popular group that operates from Panama with an international license, to a closed investment fund of the manager Advanced Asset Managment (AAM ) To buy and remodel a hotel that will operate under the international brand Wyndham Alltra, by Wyndham Hotels & Resorts.
Through these innovative financial structures, the popular's vision is livestock and complementary offer.
Importance of international fairs
In this accompaniment strategy, the popular participation in international tourism fairs is crucial to continue strengthening the positioning of the country as a stable, diversified and world quality destination, thereby consolidating its regional leadership in the Caribbean and America, and to the same Time capturing new investors to continue developing the tourism industry.
In the specific case of Fitur, the popular participates in this fair, which is the main tourist business platform for the Dominican Republic, since 2008. In this 2025 edition the bank executives held more than 45 business meetings, of which 20% were with new investor groups interested in entering the country. As a balance of his participation, the popular reported that the negotiations initiated in this Fitur represent a potential investment of US $ 6.2 billion in the Dominican Republic and that, if completed, they would mean financing for US $ 2.5 billion for the bank. This would result in approximately 16,000 new hotel rooms and in the extension of financial support to projects that are already in the execution phase.
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