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Punta Cana.- Punta Cana, a leading global vacation destination, is gaining recognition in meetings and events tourism (MICE). The destination was recently awarded for “Excellence in the MICE segment 2024”, according to a national survey of conference organizers, business conventions and tourism providers. This recognition highlights Punta Cana's growing reputation as a premier meeting and event venue.
The award, presented in Mexico by Latin American Conventions magazine, evaluated key aspects such as operational ease, cleanliness, security, hotel diversity, event facilities and professionalism in the value chain. Punta Cana's solid airport infrastructure and road connectivity further contributed to its recognition. The efforts of the Dominican Ministry of Tourism, including participation in trade fairs and training initiatives, have strengthened the MICE segment, showcasing the country's unique offerings for corporate and international events.
MICE tourism plays a crucial role in improving sustainability and profitability by balancing seasonal demand. Punta Cana's solid infrastructure, with more than 43,000 hotel rooms, many of them luxury and meeting rooms, positions it as a key player in the tourism sector of the Dominican Republic. The Mexican market continues to drive growth, strengthen ties and reaffirm Punta Cana's commitment to exceptional service and quality experiences.