The Group, of Valencian origin, is a diversified business conglomerate whose first investments are concentrated in the southeast region of the country.
· The initial objective is to support the growth of health and green tourism in the Dominican Republic and create jobs for the local population.
· Its founder, Dr. Gabriel Serrano Sanmiguel, is an eminent scientist and founder of the renowned Sesderma® dermocosmetic laboratories.
· Dr. Serrano also presides over the Foundation that bears his name and which carries out important scientific, cultural and social initiatives in the country.
Madrid, February 6, 2024: The Real Casino of Madrid has been the setting to present, before important personalities from the business world, medicine, health, diplomacy and the tourism industry, the THE SOFICA GROUPwhich begins its journey with real estate projects in the Dominican Republic.
With the same entrepreneurial and visionary spirit that drove him to develop his first formulas 50 years ago and to found SESDERMA®, Dr. Gabriel Serrano promotes THE SOFICA GROUPa new international business platform with interests in different business areas.
The initial objective is to support the growth of health and green tourism in the Dominican Republic, focusing efforts on the communities of Bayahibe and Cumayasa. It is about valuing a new tourism model based on a commitment to health and the defense of the environment, the natural environment and new personal experiences. A green and sustainable revolution, committed to the inhabitants and that will represent a radical change in the lives of thousands of people around Bayahíbe, in the province of La Altagracia and Cumayasa in the province of La Romana.
The new proposal contemplates providing direct employment to the inhabitants of the area, who will be the ones who will build the hotel complexes planned in the project. These local workers will use natural materials from the environment, from palm trunks and leaves to clays, plant fabrics, etc. All these materials will be their own and authentic to the environment that local communities have used for hundreds of years, local, organic and recycled materials.
Visitors will enjoy unique landscapes and luxury services that are absolutely integrated and respectful of the environment. In addition to a wonderful location in front of beaches with clear waters, an unrepeatable natural environment and a hospitality and restaurant offering with the highest level of demand, there are health and beauty services provided by the renowned Dr. Gabriel Serrano clinic in Bayahíbe, similar to which the eminent dermatologist and researcher has open in Valencia, Madrid, Dubai or Bogotá. These clinics, equipped with the most advanced equipment on the market, will soon be joined by those in Punta Cana, Higüey and Santiago. This health and beauty offer under the guarantee of the experience of Dr. Gabriel Serrano and his teams of professionals will be another attraction for thousands of high-class tourists who seek unprecedented experiences in natural environments without giving up the guarantee of medical care. of the highest category, as well as the possibility of undergoing beauty treatments that meet the most demanding standards and with prices much lower than those that these same treatments would have in their countries of origin, such as Canada, USA, Italy, Spain, Germany or China.
Dr. Gabriel Serrano's relationship with the country dates back almost fifty years and is based on love and commitment to improving the quality of life of its inhabitants. This is demonstrated by his collaboration with the Dr. Huberto Bogaert Dominican Institute of Dermatology, a pioneering institution in the field of the fight against leprosy and other skin diseases throughout the Americas and with which Dr. Serrano feels especially bound. For years he has promoted the exchange of knowledge with his doctors, has supported different training scholarships in Spain and has sent equipment with the most advanced technology to improve the diagnosis and treatment of the diseases treated at the Institute. In this last year he has also awarded different scholarships to reward research work on skin diseases and for attendance at international dermatology conferences.
Finally, he has put into action the Dr. Gabriel Serrano Sanmiguel Foundation, a non-profit entity whose objectives are to improve the health and economic and social well-being of Dominicans without resources.
Likewise, it has created the SESDERMA Academy of Arts and Crafts, in which theoretical and practical courses will be taught so that local personnel can learn trades that are in high demand, from cooks and waiters to hotel receptionists, hairdressers, pedicurists or health technicians. or pharmacy who have preparation commensurate with their responsibility when they have to attend to a medical emergency or issue a medication.
As part of his social initiatives, Dr. Serrano sponsors a new line of dermocosmetic products made by a Dominican entrepreneur with natural ingredients (leaves, roots, flowers or fruits) with therapeutic properties from the Bayahíbe environment and which will be distributed under the name ALMASES ORGANIC through the channels of the clinics and skin centers, as well as through the different subsidiaries and distributors that the laboratories have in more than 90 countries. Specialist technicians from the company's factory in Puçol, in Valencia, have been working together with it to implement homologated manufacturing procedures that guarantee the level of excellence that characterizes all SESDERMA products.
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About SOFICU GROUP:
For Dr. Gabriel Serrano, the name Soficu has a very special meaning, since that is the name of his little daughter. Soficu refers to Sofia, which means “wisdom” in Greek, and it is from the experience and knowledge after so many years in the business world that Dr. Gabriel Serrano faces these new challenges. After successfully consolidating 23 own subsidiaries on four continents, opening hubs in Panama, Dubai and Hong Kong and putting into service its new logistics warehouse at the company's headquarters in Puçol, Valencia, Dr. Serrano is embarking on a strategic turn which involves the diversification of its activities and its commitment to other economic sectors such as tourism, as well as the opening of new clinics and skin centers that will be added to those already existing in Valencia, Madrid, Dubai, Bogotá, Bayahíbe and Santo Domingo, in the Dominican Republic.