By: Anbarelis Espinoza
Surrounded by a quiet natural environment, with its majestic virgin white sand beach and green fields, is Sunrise Miches Beach Resort which, with its new image and renewed concept, seeks to provide personalized service, comfort, exclusivity and new experiences to the local visitor. and international.
Sunrise Miches Beach Resort is one of the main tourist destinations in Miches, El Seibo province, and is undergoing a conversion process that will include an ambitious investment plan, and starting in the first quarter of 2025 it will operate under the Marriott brand, with the name of Marriott Miches Beach An All-Inclusive Resort.
The director of River Beach Corporation, the company that runs the operations of Sunrise Miches Beach Resort, Luis Padilla, explained that the conversion process takes several stages, and the first is to comply with rigorous safety standards, implementation of operating systems, training for all staff on brand service standards “so we can connect to the Marriott ecosystem.”
Padilla explained that, as part of the changes, the hotel will have a new design, which will operate under the legacy and quality standard of the Marriott chain, with the novelty of a new family section and another only for adults. In that sense, he said that within three months they will finish the first phase, and will be able to operate the adults-only concept under the Marriott brand.
“This means that the Marriott brand will be able to sell the adults-only concept through the website, between the months of June and July.” Padilla highlighted that Sunrise Miches Beach Resort currently has about 500 direct jobs, and will increase to about 650 when it starts operating under the Marriott brand.
It is a 5-star hotel, with 498 rooms, nine presidential-type suits, a 6-kilometer white sand beach, and it is 100 kilometers from the Punta Cana International Airport.
Currently, it operates the all-inclusive adults-only concept, maintaining occupancy between 40 and 60 percent. The complex has different categories of rooms, among which Sunrise Private Pool Master Suite stands out with 76.80 m2 and a 68.20 m2 terrace, with an exclusive vacation experience with VIP services. Its wide range of amenities includes a spa, with more than ten treatment rooms, a shopping area, three pools with a bar, and three pop-up venues, sophisticated bars, a jacuzzi lounge, a nightclub, a fully equipped gym, and programs of activities that will satisfy all types of clients.
As for the gastronomic offer, they have six themed a la carte restaurants, where Asian or Mediterranean food is offered, among other options. Also day and night snacks.
“Here we guarantee international-class gourmet culinary experiences, day and night entertainment, Jacuzzi Lounge and Wet Bar, international shows every night, spectacular spa, beauty salon and an impressive 6-kilometer virgin beach,” said Padilla.
And for business travelers, the resort also has areas suitable for holding non-massive meetings, but with ideal spaces for extracurricular activities.
Destination of miches
When talking about the tourist center of Miches, Padilla said that he trusts in this destination, which it has had great growth, it is being developed, there are several hotels built and new projects aimed at luxury tourism. Padilla foresees that this type of luxury tourism will bring a great economic benefit that will benefit not only the municipality of Miches, but the entire the province of El Seibo and surrounding areas.
Furthermore, this destination is a priority of the Dominican government, which has a master plan with investments of billions of dollars, including the process of repairing the main access roads, paving the streets and sidewalks, and rehabilitating the aqueduct.
Sustainability
When speaking about sustainability, Padilla highlighted that the Marriott chain is committed to optimizing environmental resources, therefore, the hotel will incorporate measures that contribute to the reduction of the carbon footprint, the conservation of natural resources, respect for the environment, and the promotion of activities for the local economy.