Dominican Republic witnesses Playa Hotels & Resorts’ relentless growth

Punta Cana, RD.- Playa Hotels & Resorts, one of the main all-inclusive operators in the region, continues with its aggressive expansion plan in the Dominican Republic, with the upcoming opening of the Wyndham Abroad by the Beach scheduled to open December 1 and marking Wyndham Alltra’s entry into the Dominican market.

The property, a 404-room former Amsah Marina Resort located on Playa Las Galeras northeast of the Samaná peninsula, completed an extensive renovation of all rooms and public areas with an investment of more than US$15 million.

The renovation of the property will be carried out under the American standards of Wyndham Alltra where the commitment was made to improve, not only the hotel’s infrastructure, but also the quality of customer service, inviting guests to live new experiences, to create memories, unforgettable and delight in the new gastronomic offer.

It will have a VIP area with a terrace, bar, lounge and pool facing the sea to complete the general offer to its clients with two restaurants, two pools, two bars, and a nightclub.

Roberto Garrido, VP Operations

“The Dominican Republic, and in particular Samaná, is one of the most serene and relaxing getaways in the Caribbean, allowing guests to immerse themselves in a tropical oasis while disconnecting from everyday life,” Roberto Garrido, vice president of Dominican Republic Operations for Beach Hotels & Resorts.

“Whether relaxing with a new book under a picturesque palm tree or reconnecting with family while embarking on a new outdoor adventure, Wyndham Alltra Samaná combines the best of the Dominican Republic with the ease of all-inclusive travel.”

Expansion continues in the DR

On the other hand, in these days it was learned that negotiations would be taking place to expand the portfolio of properties in the Dominican Republic and more precisely in the Destination City Cap Cana, where Playa intends to retain the operation of one of the luxury hotels there, installed since 2019.

In Cap Cana, Playa Hotels & Resorts currently operates the Hyatt Ziva and Zilara and the Sanctuary Cap Cana by Luxury Collection, adding 900 rooms of very high standard.

In the Dominican Republic, Playa owns and manages the Hilton La Romana All-Inclusive Family Resort, the Hilton La Romana All-Inclusive Adult Resort, the Jewel Palm Beach, and Jewel Punta Cana. Playa also manages nine resorts on behalf of third-party owners, adding about 4,000 rooms in total.

Playa Hotels & Resorts Strategy

Playa’s strategy is to leverage its globally recognized brand partnerships and in-house direct booking capabilities to capitalize on the growing popularity of the all-inclusive resort model and reach all-inclusive resort consumers for the first time and in a profitable manner, the company said. hotel company in its report for the first half of this 2023.

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