Lopesan Hotel Group disembarks in the World Travel Market (WTM) with the aim of analyzing the new challenges and opportunities offered by the United Kingdom, after confirming itself as the most important source market for Gran Canaria so far this year. From November 6 to 8, the large representation of the Commercial and Marketing Department traveling to London will complete a busy agenda, made up of more than 90 meetings, in which they will have the opportunity to strengthen commercial alliances with some of the main tour operators, OTAs , digital providers and media in the British market. The meeting also offers the opportunity to discuss current events with partners from the German market and other European markets, as well as Americans and Canadians present at the fair.
Sustainable development, the green policies promoted by Lopesan Hotel Group, the guarantee of excellence in its services and the commitment to internationalization carried out by the company, through Lopesan Hotel Management (LHM), will gain special relevance in this edition of the WTM. In this last point, the news from the Dominican Republic and the work that is being carried out in the second phase of the Lopesan Costa Bávaro Resort, Spa & Casino will stand out. A representation of the commercial team based in Punta Cana will travel to London to highlight the spectacular attributes that the complex offers, such as its avant-garde concept of the all-inclusive format, which has already managed to convince the demanding North American public and which meets all the conditions to become the option chosen by European clients traveling to the Caribbean.
The World Travel Market will be the perfect setting to consolidate Lopesan Hotel Management as a reference in the marketing and management of third-party properties, offering the possibility of examining the sensational data recorded by the Eden Beach Resort & Spa, to Lopesan Collection Hotel, Thailand, since LHM took over its management in June 2022.
Germany and the IFA by Lopesan Hotels brand are one of the strongest bets made by LHM so far this year, which is why, after inaugurating its new central office in Berlin last October, it will also have an important presence at the Lopesan Group stand at the WTM. The strategic line established by the company includes its opening to new markets, which will help reinforce the excellent reputation of the hotels located in some of the most famous German tourist destinations.
Among the challenges set by Lopesan Hotel Group for the London event is the promotion of the MICE segment (meetings, incentives, conferences and exhibitions), which will take advantage of the event to promote the excellent location of four of its most outstanding accommodation proposals in Gran Canaria , such as the Hotel Faro, a Lopesan Collection Hotel, the Lopesan Costa Meloneras Resort & Spa, the Lopesan Villa del Conde Resort & Thalasso and the Lopesan Baobab Resort, which allow attendees to walk to the Expomeloneras Convention Center and comfortably participate in any type of in-person event, such as a conference, a professional fair, art or music exhibitions and other events linked to business tourism.
The complementary offer that Lopesan Hotel Group presents to its guests is an advantageous differentiating element and in London it will play a fundamental role as a tool for attracting potential clients. Meloneras Golf by Lopesan, Maspalomas Golf and ANFI Tauro Golf make up the most complete golf proposal in Gran Canaria, and form an ideal symbiosis with the segment welfare and the Om Spa Costa Meloneras and Om Thalasso Villa del Conde by Lopesan centers.
Sustainability as a reference
Wood, the use of stone and a hypnotic green color, suggested in a subtle way by the vegetation that predominates throughout the space, will be the elements that will captivate all the people who come to the new stop by Lopesan Hotel Group at the World Travel Market. Never before has the work area, presented by the company at the British fair, shown such an exclusive and disruptive appearance, adding a marked sensory character.
Sight, smell and touch will be essential to assimilate the essence of all the pieces that give life to the stop and that manage to transport visitors to the reception of a dream hotel, existing only in the imagination of each traveler. The natural materials that shape this fabulous world try to highlight the environmental challenges faced by Lopesan Hotel Group and the commitment to carry out tourism development that does not conflict with sustainability and care for the environment. habitats in which it carries out its activity.
An imposing photo of the Hotel Faro, a Lopesan Collection Hotel and another of the Lopesan Villa del Conde Resort & Thalasso act as central images of the stop, in which the games of lights combine with the hallmarks of each of the Group’s brands, represented through the logos of The Lopesan Collection Hotels, Lopesan Hotels & Resorts, Kumara by Lopesan Hotels, Corallium by Lopesan Hotels, Abora by Lopesan Hotels and IFA by Lopesan Hotels.