Lopesan Hotel Group attends the World Travel Market (WTM) with the aim of analyzing the new challenges and opportunities offered by the United Kingdom, after confirming itself as the most important source market for Gran Canaria so far this year. From November 6 to 8, the large representation of the Commercial and Marketing Department has traveled to London and will complete a busy agenda, made up of more than 90 meetings, in which they will have the opportunity to strengthen commercial alliances with some of the main tour operators, OTAs, digital providers and media in the British market. The meeting also offers the opportunity to discuss current events with partners from the German market and other European markets, as well as Americans and Canadians present at the fair.
Sustainable development, the green policies promoted by Lopesan Hotel Group, the guarantee of excellence in its services and the commitment to internationalization carried out by the company, through Lopesan Hotel Management (LHM), will take on special relevance in this edition of the WTM. In this last point, the news from the Dominican Republic and the work being carried out in the second phase of the Lopesan Costa Bávaro Resort, Spa & Casino stand out. A representation of the Punta Cana-based commercial team is in London to highlight the attributes that the complex offers.
The World Travel Market is the perfect setting to consolidate Lopesan Hotel Management as a reference in the marketing and management of third-party properties, offering the possibility of examining the data registered by the Eden Beach Resort & Spa, to Lopesan Collection Hotel, in Thailand., since LHM took over its management in June 2022.
Germany and the IFA by Lopesan Hotels brand are one of the strongest bets made by LHM so far this year, which is why, after inaugurating its new central office in Berlin last October, it will also have an important presence at the Lopesan Group stand at the WTM. The strategic line established by the company includes its opening to new markets, which will help reinforce the excellent reputation of the hotels located in some of the German tourist destinations.
Among the challenges set by Lopesan Hotel Group for the London event is the promotion of the MICE segment (meetings, incentives, conferences and exhibitions), which will take advantage of the event to promote the location of four of its accommodation proposals in Gran Canaria, such as the Hotel Faro, a Lopesan Collection Hotel, the Lopesan Costa Meloneras Resort & Spa, the Lopesan Villa del Conde Resort & Thalasso and the Lopesan Baobab Resort.
