Punta Cana, RD.- Palladium Hotel Group has announced changes to the management structure of the company’s sales and marketing area in America. Zoe Lara, who has successfully served as Country Sales Director for Jamaica and the Dominican Republic since 2022, has been promoted to Sr. Sales & Marketing Director, The Americas. In this new role, she will be responsible for managing the area and leading the regional Sales and Marketing teams of the sending markets. She will also oversee the commercial performance of the hotels on the continent.
Lara expressed excitement about the great challenge ahead, considering the importance of America for the hotel chain. The continent has great potential for growth and development due to the interest of the source markets in the various destinations where the group operates.
“I am honored and excited to take on this new role, and I am grateful for the trust that Palladium Hotel Group has placed in me. I look forward to contributing my best efforts to drive our sales and marketing strategies, and I am committed to helping the company achieve its goals in the Americas region. I also want to thank the incredible support I have received from colleagues, which has been essential in reaching this milestone,” commented Zoe Lara.
Sergio Zertuche, Chief Sales & Marketing Officer of Palladium Hotel Group, emphasized the importance of the American region, where a significant part of the assets managed by the company are located. The region also includes key source markets with significant growth potential. Zertuche praised Zoe’s solid career and expertise in the sector and the region, as well as her strategic vision since joining the company. He expressed his pride in having such a high-level team and his confidence that Zoe is a key step towards achieving the company’s objectives.
Zoe Lara
Zoe Lara has an extensive career in the hotel industry, with over two decades of experience. Throughout her career, Lara has held positions of high responsibility in leading companies in the sector, such as Meliá, AMResorts, and Hyatt Inclusive Collection. She has been closely involved in the Sales & Marketing area and has achieved outstanding performance in key markets such as the USA, Canada, Mexico, and LATAM, among others.