Top Hoteliers Set to Discuss “The Tourism We All Desire” at the 12th EXCELTUR Forum

Punta Cana, RD.- The next XII EXCELTUR Forum, to be held in parallel to FITUR 2024 on January 23 in Madrid, Spain, will have the participation of the most important hotel entrepreneurs and will reflect, among others, on THE TOURISM WE ALL WANT” and how to ensure greater social sustainability that entails greater citizen empathy for tourism, in accordance with its key role in the economy and employment in Spain.

The presence of José Vicente de los Mozos, President of the Executive Committee of IFEMA, is expected at the formal opening ceremony of the EXCELTUR 2024 Forum; Fernando Candela, President of FITUR; Gabriel Escarrer, President of EXCELTUR and President & CEO of MELIÁ HOTELS INTERNATIONAL, and Zurab Pololikashvili, Secretary General of the World Tourism Organization (UNWTO).

The presentations will begin with the words of Jordi Hereu, Minister of Industry and Tourism of the Government of Spain. In addition, the most important businessmen in the sector confirmed their participation, such as: Luis Araujo, Former President of TURISMO DE PORTUGAL; Gabrielle Burgio, President of ALPITOUR-ITALIA; Fred Dixon, CEO NEW YORK CITY TOURISM AND CONVENTIONS; Steve Heapy, Chief Executive Officer of JET2HOLIDAYS; Christine Maguire, Global Vice President of TRIPADVISOR; Miguel Sanz, President EUROPEAN TRAVEL COMMISSION and José Luis Zoreda, Executive Vice President of EXCELTUR, will act as moderator.

The hotel sector will also be present with the stellar participation of: Gloria Fluxá, Vice President & CEO of GRUPO IBEROSTAR; Daniel Rossell, Vice President & CEO of SENATOR HOTELS & RESORTS; Ramón Aragonés, CEO of NH HOTEL GROUP; Encarna Piñero, CEO of GRUPO PIÑERO; Abel Matutes, President of PALLADIUM HOTEL GROUP and Carmen Riu, CEO of RIU HOTELS & RESORTS, among other great businessmen.

Content of the XII EXCELTUR 2024 Forum

This EXCELTUR 2024 Forum will seek answers to: How to anticipate to address, as a priority and quickly, public-private management policies and frameworks that promote the most responsible tourism activity, with the greatest purpose and environmental consideration, along with the greatest respect for identity and cultural values. locally.

Tourism that encourages and prioritizes social sustainability and better citizen coexistence, inducing the best employment and well-being, and the most decent living conditions for residents in local destinations.

How to reimagine the most attractive policies and conditions that make the tourism sector a benchmark for attracting and retaining the best talent and raising the pride of belonging of professionals and residents to the sector. How to open channels of fluid dialogue with citizens to make them more proactive in the process of creating differential tourist value in destinations. How to activate more agile and professional public-private governance in accordance with these challenges. How to plan and avoid the processes of touristification and gentrification, partly due to the uncontrolled emergence of the illegal supply of VUT,s. How to encourage and ensure sustainable mobility with the least environmental impact on means of transport, key for tourism. In summary, how to forge, among all public and private actors, THE TOURISM THAT WE ALL WANT.

In the confidence that the topics to be discussed and the quality of the speakers predict a Forum of greatest interest for all actors from the public and private sectors who are part of this great sector.

We remember that our media, and theTHEMAG MAGAZINE With a special printed edition, they will be present and will be covering all instances of these important events from the Spanish capitalMadrid. From January to 22, our directors Betina Rey and Marcelo Ballester will be providing live reports, interviews with the protagonists and details of everything that happens at both the Exceltur Forum and FITUR 2022.


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