Minor Hotels partners with nhow brand to introduce innovative hotels in Latin America

Mexico City.-
Minor Hotels, owner, operator and investor of hotels, currently with a portfolio of 530 hotels and resorts in 56 countries located in Asia Pacific, the Middle East, Europe, the Americas, Africa and the Indian Ocean, announces the landing in Latin America, of one of its most disruptive design and lifestyle brands: the nhow brand.

Minor Hotels explores new terrain and continues with its expansion plan through its nhow brand, hotels that combine art and technology with a creative air, exhibiting unique spaces to organize spectacular events. A high-end, bold and distinctive lifestyle brand.

Under the motto “The art of money”, the nhow Frankfurt is the brand’s second hotel in Germany. Located in the center of the western banking district, the branch of design and lifestyle brand nhow moved to the 190-meter-high mixed-use building ONE Tower by CA Immo. The 14 floors of the hotel offer business and tourism travelers a space of 375 rooms. The skyscraper has a total of 47 floors.

Thanks to the interior design of renowned Spanish design studio Rafael de La Hoz and muralist David Zuker, banknote motifs artistically interpreted on a large scale can be found on the walls and ceilings of the entire building, represented with a pop-art style.

One of the great attractions of nhow Frankfurt is the NFT SKYBAR & RESTAURANT which is located at the top of the ONE tower, this being the highest terrace in Germany and offering a 360-degree panoramic view of the city skyline. It complements the extensive culinary offer, consisting of two restaurants, as well as the Gold Bar on the ground floor and the “Rich Barista” Café. A spa area with two saunas and a fitness room, as well as 18 meeting rooms, are also part of the service offering. Accommodation rates start at 150 euros for two people in a double room with breakfast included.

Colorful murals and graffiti as far as the eye can see

Throughout the hotel, the motto “The art of money” runs like a red thread throughout the concept. Time and again you can find motifs of individual banknotes in various colors on the walls. At the entrance is a stunning golden sculptural staircase, inspired by the unpredictable fall of coins. and its shape transmits both movement and lightness as well as robustness. The Rafael de La Hoz design studio was based on the powerful and dynamic appearance of the skyscraper and transferred it to the interior. skyscraper and moved it inside.

The 375 rooms offer a wide view of the Main metropolis. In all rooms, the theme of money is implemented in a casual and fun way with urban and creative motifs. Artist David Zuker created eye-catching graffiti on walls and ceilings.

The standard rooms have a “Money Circus” design theme, and with a size of 24 square meters they graphically reflect the most important currencies in the world: pound sterling, dollar and euro.

The Junior suites are dedicated to the theme of the “World Casino”, a common name in the world of finance. Symbolic murals such as the three monkeys (they hear nothing, they say nothing, they see nothing) that drop the dice on the gaming table. The combination of power and money characterizes the design of the presidential suite. In this 90 square meter room overlooking the Frankfurt skyline, the competition between the economic powers of China and the US is depicted with a colorful and mischievous pop-art aesthetic.

When booking a suite or select Premium Skyline rooms, guests will also receive exclusive access to the Insider Lounge. Colorful murals can also be found in the Kantine restaurant on the first floor. from the first floor. For this purpose, David Zuker designed surreal and imaginative mottoes such as mural motifs, which adorn the portraits of Sissi, Nefertiti, Goethe and Beethoven.

Upcoming nhow hotel openings

The company plans the arrival of nhow to Latin America with an upcoming opening in the charming city of Lima, Peru in early 2024. The hotel will be located in Miraflores, a destination that perfectly combines urban charm and natural beauty.

“Lima is a growing economic center and a key destination for business in Latin America. The city hosts a variety of important business events, trade fairs and international conferences, where we want to be the chosen option for tourism and business guests. With great enthusiasm we announce our arrival to the capital of Peru” says Christian Daghelinckx, Managing Director for America at MINOR HOTELS.

nhow, NH’s most chameleonic brand

shown is the design and lifestyle brand of Minor Hotels. All nhow hotels have their own character, inspired by the city that hosts them. NH Hotel Group explores new terrain with its nhow hotels, which combine contemporary architecture and designs by famous creators such as Matteo Thun (nhow Milano), Rem Koolhaas (nhow Rotterdam/nhow Amsterdam RAI), Karim Rashid (nhow Berlin) and Teresa Sapey (nhow Marseille) with urban trends. nhow hotels set the style of their surroundings with their striking designs, and become fashionable spots and destinations for both travelers and the local public.

For the design concept of each nhow hotel, NH Hotel Group works together with Enrique Tellechea, founder of the branding consultancy The Null, who collaborates comprehensively in building the brand. In a nhow hotel there is nothing predetermined. Everything is unexpected, iconic, inspirational and surprising, from the lobby to the rooms, restaurants, hallways, meeting rooms and creative spaces. Each guest will enjoy their own personal experience, although they will all share the wow factor. Located in essential urban enclaves in the midst of a transformation, nhow hotels will quickly become milestones of self-discovery, experimentation and creativity.

About Minor Hotels

Minor Hotels is an international hotel owner, operator and investor, currently operating more than 540 hotels. Minor Hotels constantly explores new possibilities in the hotel sector with a portfolio of properties designed to attract different types of travelers, catering to new tastes, as well as personal needs. Through properties Anantara, Avani, Oaks, Tivoli, M Collection, NH Collection, NH Hotels, nhow, Elewana, Marriott, Four Seasons, St. Regis, Radisson Blu and Minor International, Minor Hotels operates in 56 countries in Asia Pacific, Middle East, Africa, Indian Ocean, Europe, South America and North America.

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